12 Steps to Get More Simple, Usable and Attractive E-Commerce Website (Part 3)

Written by on August 23, 2010 in Ecommerce Tips and Trick - No Comments
12 Steps to Get More Simple, Usable and Attractive E-Commerce Website

image: bridge55

Having an E-commerce website is not a simple thing. It could be taking most of your time, energy and money. So, don’t let your self down.

Our two previous articles have shown some of the trick to get simpler, usable and attractive ecommerce website. These last ones will wrap-up our points.

Last but not least, these are four more steps to make your ecommerce website more effective and for you to attract and retain your customers.

9. Maximize Search Function

12 Steps to Get More Simple, Usable and Attractive E-Commerce Website

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Do you know why Google never let any advertising on their starting page? So the searching box will be clear for the user. So does yours in your ecommerce site. Make the search box at high visibility for the customer, which is easily spotted above the fold. It will reduce the times for customer to search items they really want and the possibility to make your customers happy is getting higher.

10. Provide Category Refinement

12 Steps to Get More Simple, Usable and Attractive E-Commerce Website

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Wide variety of products didn’t have to make customers feels confuse. It will be much easier if merchants consider adding a search by category refinement. It will quicken the search process and also reminds customers of another item your site are offering. Let customers search by colors or sizes is a simple idea, but a very good one.

11. Specify Related Items

12 Steps to Get More Simple, Usable and Attractive E-Commerce Website

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If you’re a big fan of leather jacket and already pick one on on-line store, I guess you won’t mind when the page showed you another options. As an on-line store owner, the last thing you want is the impression that you push your customers to buy something else, instead their already order. When specifying related items used properly, it will strongly helpful for customers and promised more profit for merchants. One of the famous ecommerce website, Amazon proved the method for suggesting related items increased revenue and retention massively.

12. Pay Attention to Action Button

12 Steps to Get More Simple, Usable and Attractive E-Commerce Website

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Action button means, if the button were click, it will make an essentials change such as, “sign up”, “add the cart”, or “proceed to checkout buttons. These kinds of buttons you should think carefully, from their size, colors, font and positioning. Make them in a large, clear and choice of colors which stand out against the background color.

If the “buy now” button may scare people away, than you can use “add to cart” button. You should also consider adapting on local language. While Americans are more accustomed to “add to cart”, a British shopper would be more familiar with “add to basket”. If possible, get custom versions by using IP delivery, based on the customer’s geographic location.

Did we miss anything? Feel free to add it on the comment box below. You are welcome to share it anytime.

12 Steps to Get More Simple, Usable and Attractive E-Commerce Website (Part 2)

Written by on August 19, 2010 in Ecommerce Tips and Trick - No Comments
12 Steps to Get More Simple, Usable and Attractive E-Commerce Website

iamge: activeonline.ie

It’s been few days after our previous article sharing about to get more simple, usable and attractive e-commerce website. Have you applied it? Did you notice anything different yet?

If your answer is yes, we really love to hear that. But, if your answer is no, don’t worry. It means you have to read our next steps.

Now, we will continue our steps to simplify e-commerce sites and make it more usable, after four main steps we share on our previous article. Are you still there? OK, we’ll start now.

5. Sense of security

12 Steps to Get More Simple, Usable and Attractive E-Commerce Website

image: corbis

Imagine you are a customer with intentions to buy some products on e-commerce site, but you still worry giving out your credit card numbers and personal details. What could convince you? Simple words at every stage of the process saying it is safe and a promise that seller will protect their customers privacy and information, could really worked. And, you could always get a trust certificate, to make sure your site is safe. You could have it from Hacker Safe or VeriSign.

6. Provide confirmation

12 Steps to Get More Simple, Usable and Attractive E-Commerce Website

image: spyrestudio

It is one of the important things to do to get your site become for simplify and usable for customers. Confirmation should be presented with information which is necessary, such as order summary, total cost, delivery address, etc. Once the purchase has been confirmed, the customer should be showed a page with an official order confirmation and completed with order number. Customers free to choose whether to save or print it. Also, remember to send a copy of this confirmation via email for their records.

7. Keep hidden charges away

12 Steps to Get More Simple, Usable and Attractive E-Commerce Website

image: corbis

Be true to your customers. Make sure you display all of the cost including prices, taxes, shipping charges and any discounts, if you have one, for your customers. Confirm the cost again as early the process begins until they were checked out. Low your extra cost. You never know how much budget your customers have and few bucks will make a different.

8. Don’t underestimate shopping cart icon

12 Steps to Get More Simple, Usable and Attractive E-Commerce Website

image: bitwords

The icon is representing customers that they are on shopping process. It should be visible at all times, on every page. The best position for the cart is, above the fold, at the top or on the right. So customers don’t have to turn another page to view their cart contents and also the total order cost. There is also possibility for you to increase the function, such as letting customers should edit their cart, adding or removing items, at any stage, on any page.

We will continue our last four steps on our next article as the last ones. See you soon.

12 Steps to Get More Simple, Usable and Attractive E-Commerce Website (Part 1)

Written by on August 15, 2010 in Ecommerce Tips and Trick - 2 Comments
12 Steps to Get Simpler, Usable and Attractive E-Commerce Website

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Competition between sellers on e-commerce market is getting tighter. Unlike the traditional store, to move from one to another, customers need some time and effort. But here, it’s only a click away. How to make your online store more simple, usable and attractive? Let’s find out.
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