Make sure you read part 1 of this whole article before focusing on part 2. So you’re now understand the facts about having an online store which is not always smooth in the implementation and how hard it seems to attract customers to visit our site. Don’t give up now. Read on these articles which will guide and help you getting customers to your site.
The Secret to Marketing An Online Store
Mind Your Personality

Love your store.
So what is the number one secret to marketing your store? *Drum rolls please* The secret to marketing your online store is to keep your customer engaged with your website by showing them your personality. The secret is to keep your customer so interested in what you have to say that they don’t even realize that you are selling to them. And to accomplish this feat, you need to have engaging content.
Similar to a blog, if you have good content, the word will eventually spread, people will link to your website and you’ll get tons of organic traffic without having to spend much on advertising.
The more you can engage with customers, the more you’ll be able to sell. Instead of a direct sales pitch, show them that you are a real person and that you are passionate and care about your products.
Feedbacks

Yes, customers' feedbacks are important.
People sometimes want to read only negative reviews because they already have a positive impression of a product and want to know about disadvantages (intentionally or unintentionally) not mentioned by the provider. An unfair negative review could entice people to write positive reviews to mitigate the negative one and defend their favorite.
But don’t worry. In the absence of negative reviews, visitors will assume that all of your reviews are fake. No service or product is perfect. Potential customers want to know what could go wrong with it. But if they cannot sympathize with a negative reviewer, they may be inclined to purchase your product.
Ratings

Find out what customers' feel via ratings you provide.
Collecting ratings is a quick and dirty way to collect valuable product information from users. Ratings can be given in a second, and so they do not interrupt the user’s main activity and (usually) do not require them to log in. While ratings are a simple tool, make sure they are simple and straightforward: even tiny deviations from conventions can affect their usefulness.
Reviews

Reviews also can be a barometer for the value of your products.
You could ask customers to write reviews by e-mailing them, but be careful with timing. Customers may need time to form an opinion about your product. With an electronic device, they may know whether they like it within days. With a book, they may need weeks or months. In the latter case, asking for a review after a week could only annoy the buyer who will be very likely to block or ignore your e-mails in the future.
Social Networks

Spread words about your online store using social networking sites.
E-tailers (I mean you!
) have long known that nothing makes virtual cash registers ring better than word-of-mouth marketing. For these reasons, social media and online social networks can drive online shopping and spending. Pssst, I’m not talking about posting your new products’ URL in your social timelines. We talk about network here.
According to Charles Nicholls, founder of SeeWhy, a re-marketing services company, if you allow customers to log in to social networks via your own site, then you can track your biggest word-of-mouth customers. Social networking sites make it incredibly easy for your “sneezer” customer to share promotions and positive word-of-mouth marketing about your business in a single click with his or her network of friends. You can use Facebook Connect, tweet your new products on Twitter, or promoting via popular forums.
You should reward customers who spread positive words about your e-commerce business. Nicholls recommends that when customers share your promotion or message in their activity feed, you should reward them (through the social networking site) with a special offer or discount.
The conclusion is, making it easy for users to keep your product pages alive is a crucial aspect of an e-commerce website. Your environment should be inviting enough to involve your loyal customers as well as unhappy customers to submit their reviews. This makes your store looks open for any kind of responses, and thus, people will respect you and willing to browse your store for more.
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