Ecommerce Isn’t Everything Ecommerce is not an efficacious remedy for your business. Yes, it is important and can help to expand your geographical customer reach, blah blah blah. But you can’t just set up an online stores, pour your products and services into it, and wait for good things fall down from the sky. Just [...]
Continue Reading →Web Copy For Your Ecommerce Site: Tips & Tricks
In the ecommerce world, communication is the core requirement to do effective marketing effort. But, what kind of activities best describe the words “marketing effort”? Is marketing effort limited to campaign, advertisement, and special promo? IMHO, those examples of marketing effort are the conventional ones. Paraphrasing Jason Fried’s statement in his book “Rework”, today, marketing [...]
Continue Reading →How To Use Email Marketing Effectively Instead of Spamming – Part II
…have you read the How To Use Email Marketing Effectively Instead of Spamming – part I? Learn From Other People’s Mistakes A proverb in my neighborhood says, “It’s only donkey who fell twice in the same hole.” For you who are about to begin using email marketing, don’t do things that had been proven didn’t work. [...]
Continue Reading →How To Use Email Marketing Effectively Instead of Spamming – Part I
Let’s take a look on right bottom corner in Tokokoo home page. As a customer, what does snap into your mind when a website offers you to subscribe to their newsletters? Interested, or… kinda allergic that you neglect them by a quick glance? Now, when you act as ecommerce business owner and you are doing, [...]
Continue Reading →Top UX Features For Your Ecommerce Sites – Part II
Hi, people! Let’s recall Tokokoo blog post from a few days ago, Top User Experience Features For Your Ecommerce Sites. Today, we will continue our previous discussion about user experience features. If we had had user experience features like: Product Videos, Price Drop Alert, and Image Testimonials from Customer on the former blog post, now we [...]
Continue Reading →Top UX Features For Your Ecommerce Sites
Essentially, doing either offline business or online business makes no different. You still have to do continuous marketing, maintain unique brand image, keep up innovation, etc. It also applies for customer. Your aggressive online stores advertisement will do you no good unless your brand has gained customer attention and loyalty. One of the many ways [...]
Continue Reading →Online Store Owner: Don’t Get Slippery on Your Delivery
One of the challenges for E-commerce website is delivering order on time. It was a very different way of selling when compared with traditional shopping. So how do we avoid mistakes on it? When you sell physical items need to be shipped away, and then you will need some extra charges for shipping costs. Also [...]
Continue Reading →How to Engage Customers In Your E-commerce Website (Part 2)
Make sure you read part 1 of this whole article before focusing on part 2. So you’re now understand the facts about having an online store which is not always smooth in the implementation and how hard it seems to attract customers to visit our site. Don’t give up now. Read on these articles which [...]
Continue Reading →How to Engage Customers In Your E-commerce Website (Part 1)
So your online store has been built and you have been managing your products, buying goods from suppliers, and uploading your products’ photos and details into your site. Now you need people to find out about your store, have a not-quick look, then wouldn’t it be relieving if they also purchase things you sell? But [...]
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