So your online store has been built and you have been managing your products, buying goods from suppliers, and uploading your products’ photos and details into your site. Now you need people to find out about your store, have a not-quick look, then wouldn’t it be relieving if they also purchase things you sell? But how to make our site appear on the world wide web? How to attract people and make them sure that our great products are very worth their time and money?
Setting up people connections.
(P.S. Still confusing about how on earth you can create your own online store? Are you really prepared for that? To ensure you more, read what we have written about first things to consider before building an online store.)
Facts
One of the most influential factors in our buying decisions is the opinions of our friends and relatives. Likewise, a large majority of online shoppers now trust what other customers say about the products they buy more than the e-tailers themselves. The reason is that we trust people who are “on our side,” even if we do not know them personally.
People Hate Sales Pages On Social Media
Using Facebook to promote your online store.
Marketing your business on social media is all the rage right now but simply posting your online store URL on Twitter or Facebook is not going to get you customers. For one thing, most people are extremely suspicious of any type of sales page they encounter. Anything that even resembles a product page is just going to get passed on. By default, people are going to ignore you and the promotions you put on social media unless they know who you are.
You Need To Create A Connection
Spread words about your online store using niche marketing.
The key here is that the superior product isn’t always the one that sells and the decision to buy is not always about the product itself. The key is to make people want to buy from you and no one else. And to do that you need to make your store standout. If you can establish some sort of connection to your customers through your website or customer service, then you will have the upper hand.
Low Price is Not Everything
Besides low price, use your intuition, too.
Indeed, a customer may not buy from your because of superior product or lowest pricing. An experienced seller said that a few weeks ago when a customer of him was so impressed with the patience that he showed in answering her questions, she ended up placing his largest order so far. Good customer service really does make a big difference even when you’re selling a product! Put some respects for your customers, hear them, answer all the questions they ask clearly, remember to treat them like they are kings.
Now that the facts are in our laps and we see hot prospects are going around our store. Do they see us? Not yet. We should go call them initiatively, with the correct ways! So how to attract people to come to our site? What is the secret in taking their whole attention and making them sure that our products are awesome and that it is easy and safe to buy online? Just stay in tune in this blog, I’ll post the part two very soon!