Links are one of many ways to be the most strategic one to get your site ranked on the top. Links represent that your site is already being a trustworthy, good and may give some benefits and information to the customers or visitors. More, links also can be the way to detect how many people love your site. Through links, engines can not only analyze the popularity of a website and page based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. So, make a link building is one of many ways to have a good SEO rank.
#1 Reasons to Have Link Building
Links will be one tool marked by search engine to rank your site. Your links will represent whether your site is a good or not good site to get the rank. Though, there are some reasons used by search engine to measure the site via the links they have. Those reasons are :
Right Anchor Text
Anchor text is a text you use to cover the links. Like ‘click here’, ‘download now’, and more. When many words link into your page, that will be a very good value for your page. Because it means your article / information in your writing are such an important thing to know and you’ve already use the right keywords to represent your information / article. More, the links represent that your site and page are really matter and trustworthy for the readers and users.
Great Popularity
More links mean more popularity your site has. And, more links mean more trust our site gets. Also if certain site has many links into them, that also means the site is an important site since many people visit the site and feel the benefits of the site. So, the search engine will make our rank up based on this popularity.
In-Line Site, Better Rank
Links that come from related site will have more value than links come from the site that off–topic or not similar with our site. Example, if you are an eCommerce site, that will be good if you got links from an online magazine specialized on web development. This kind of related-site links will also make your rank up.
Link-Neighborhood
Be careful with the links that point into your site, and also the site you want to link to. Make sure that the links come into your site were not come from the spamming site. Also, make sure that you give a link into a good site. Why? Because once you get links from spamming site, or maybe you make links into spamming site, the search engine will record it as your link-cycle. Means, if your site partner is a spamming site, your site also one of that kind. This one can also called as link-neighborhood. And having a bad neighbor will make your rank down.
Update and Relevance = Trustworthy
“Being update is better”. It is yes, that the search engine also detect your freshness of link. Example, if you continuously and newly make a link into any site or any site make the latest link into your site, that means your site are being update and still have a relevant information and news to share. And this freshness of link, also will make your rank up.
Social Share
If there are many people share articles and information from your site, or even share your link in social media, it will be your additional value. It may not make your site shown at the top ten rank, but it will make Google promote your site. More shares will make more promotion and surely more people come to your site. This will be a good way to make up your rank.
#2 Ways to Build Your Link
So, after knowing some reasons that may consider by the search engine, and after knowing the background of how important links are, here now we’ll go with some tips to build a perfect link building for your eCommerce site. Ready? Check them out. 
Valuable Company’s Blog
Your eCommerce site will become a perfect one when you can make a good, full of information, and most, valuable blog to read. Beside selling your products or services, it will best if you also share information with your customers. You can even share tips and trick or just telling them what are working for now. Blog will help you to make your site’s rank in top, because there will be more people come to your site, even it’s just to read your blog. Their keep coming on and on will make your site become a good site.
Customers’ Side
Good site will easily made visitors come and do something with the side. More, if your site can be that good site, your customers will absolutely love your side and make a back-links into your site. This customer’s links will be so meaningful because they can approach other visitors to come to your site if other people know that some customers already believe in your site.
You can ask your customer to formally make an article or review about your site and link it to your site. Or, you can just let your customers naturally make it. Customers will naturally make it if you already succeed to satisfy them.
Viral Sharing and Natural Linking
Post an interesting and useful article, and let more customers like your post. You can make a simple yet practical tips, or maybe some humorous yet meaningful posting about your products. More, you can try to communicate via your article with your readers. And, since your readers and customers like your article, they will simply do a viral sharing and natural linking to your posting and to your site.
Be An Attention Seeker? Try it
Attention seeker may sound horrible. But in this case, you can try it a little. Not in bad way, but in a good way. You can try to attract attention from some party like press, bloggers, or news media to get into your site and make them give links into your site. You can attract their attention by releasing new product, make some quotes, or make some controversial thing. Soon after you get their attention, they may get a link into your site, or make some viral sharing to it. Interesting? 
Come to The Directories
A simple way to make a link building is just : Get into a directory or link listing. You’ll may find related site and links similar to your site or to your article, and then, get link with them.
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Hope you can build a great link building, pals. Happy trying!