What is SEO?

Search Engine Optimization or well-known as SEO, is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. SEO is a web marketing technique that will crawl your web, and then looking at particular site items to get an idea what your site is about. SEO will make the content of your web pages more relevant, more attractive, and more easily read by search engines. It will simply make your site easy-to-find by only type-and-click method.

image by martin.canchola on Flickr

How SEO works?

Just like mentioned in ‘Introduction What Is SEO’, they wrote that SEO works by crawling, indexing, processing, calculating relevancy, and retrieving.
It will simply crawl your web and then identify the words and expressions that best describe the page.
After that, it will assign the page to particular keywords. Then, the SEO finding-results will processed and calculated to listed the site from the most relevant and attractive one to the least. Last, it will retrieve its results on the displays to the browsers.

SEO commonly targets different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. But of all those search, mainly are based on text.

Why Online Store and E-commerce Site need SEO?

Nowadays, there are many things you can do to improve your site and increase customers of your products. Start from using a Facebook fan page, until making an E-Commerce business site.
And don’t forget, after making an e-commerce business site, you also need to get your site become more easy-to-use and nice-to-see by using themes on your site. It will make people and customers more attracted by your site.
More to see about benefits and best combination to use all these tools and various fancy themes served by Tokokoo.

By using either Facebook fan page, E-commerce business site, or even both, you can simply get your products and your business sold and done in right way.

You may use and package your Facebook fan page and E-Commerce business site in your best way, but still you need your site and page to be more easy-to-find and accessible by people and of course your customers.
So, after all the great combination of tools (the frame, the engine and the case you use for your website and online store), there’s still one more thing you have to pay attention. And that is the SEO itself.

An online store or e-commerce business site certainly depend their business activities on internet and social-media developing. Based on the activities and businesses done all-over the connection, online store and e-commerce business site will make so many movements, changes, and even tell-updated-news on their site.
Over all that things, an online store or e-commerce business site need to be ‘popular’ and easy-to-find to increase their product sells and developing their business activities. And SEO, can help you and your site to get these.

The benefits of SEO for online store

• Top Web-Ranking

Simply get find by SEO will give your site more chances and possibilities to be placed on the first page of the search-results.

• More accessible for your customers

Knowing the personal data just like phone number, address, or such things, are the basic needs for people to get you and your site known. People will search a simple and quick way to call and reach you. Specially for a-business-purposes website, your site and your business will not stand for long time if there’s not an easy way to reach you and your site.

• Increasing traffic into your website

More accessible means more visitors to come in your website. More visitors means new potential customers to get. And more customers means more products could be sold.

So, SEO may not be the only way to rise and develop up your site and business, but it could be your smart way to do a one-click-easy to get new visitors, or even new customers at once.