Essentially, doing either offline business or online business makes no different. You still have to do continuous marketing, maintain unique brand image, keep up innovation, etc. It also applies for customer. Your aggressive online stores advertisement will do you no good unless your brand has gained customer attention and loyalty. One of the many ways to engage customers is to include some user experience (UX) features on your online stores.

But user experience features aren’t free. In some cases, they are very, very expensive. Selecting the right feature set is an exercise that should be as well-informed as possible, and should take into account available resources, industry best practices, and the competitive landscape.

What kind of user experience features that may be suitable for your online stores? Keep reading.

Product Videos

Product video -Nikicio.com

A minute of video is worth 1.8 million words, according to Dr. James McQuivey of Forrester, a leading technology research firm. Videos bring a product to life more than static images. It is also usable for almost any kind of product varying from software to apparel. Because of their potential for increasing sales as well as improving search engine placement, product videos are likely to become a standard user experience feature on e-commerce product description pages in the near future.

Price Drop Alert

Newegg’s price drop alert. -image by UXBooth.com

Price is a key determining factor for purchase decisions. It even matters more when customers consider to buy such products whose price has high tendency to decline, for example: electronic products and gadgets. It makes sense, then, to let customers know when the price of a product they have indicated an interest in drops. Hopefully, it would encourage customers to return and buy. As a return, you could set requirement for customers to give their email address.

Image Testimonials from Customer

Image Testimonials -Iwearup.com

There are some customers who have lost faith in product image displayed on the online store, espescially when the product physical appearance is the important thing, for example: furniture, shoes, jewelry, etc. These customers may have experienced “ads scam” from another sellers in the past that the products they got weren’t the same as they looked on the web. If you let customers to post picture of themselves with the products, those potential buyers might finally decide to buy.

There are plenty more, sure. So, which user experience feature had been used on your online store?