Hi, people! Let’s recall Tokokoo blog post from a few days ago, Top User Experience Features For Your Ecommerce Sites. Today, we will continue our previous discussion about user experience features. If we had had user experience features like: Product Videos, Price Drop Alert, and Image Testimonials from Customer on the former blog post, now we are going to have Customers Review, Shop Together, and What Others Are Viewing. Sip and enjoy!
This user experience (like one in UrbanOutfitters.com) feature allows your customers to review your product. Their review (including ratings, comments, and their identity) will appear in each product description page. Just make sure if you are confident enough with the quality of your product so the bad ratings risk can be reduced. Otherwise, it would make those potential buyers think twice before buying your products, or worse, cancel it.
Which one do you prefer, go shopping all alone or pull someone to accompany you? If you already know which product to pick, maybe go shopping all alone is not a big deal. But in most situation, don’t we all need a second opinion? That’s why there are user experience features called Co-Shopping or Shop Together that connects different users from different areas, virtually. Some ecommerce sites also add up facility to chat online with their customer service.
What Others Are Viewing
Still on Buy.com ecommerce sites, right below the shop together widget, there is a column whose title is “what others are viewing”. Now, imagine yourself when visiting an online store. First, I bet you’ll click the Shop tab then select a product category that attracts you the most. Then, you browse their products, read some descriptions. If you get interested, maybe you’ll use the Shop Together user experience feature above. If not, mostly you’ll just close the web browser tab. That’s the use of this What Others Are Viewing: to prevent potential buyers to navigate away from the ecommerce sites while probably there are some other products that they’d like to buy.
That’s all for now. Any opinion?