Let’s take a look on right bottom corner in Tokokoo home page. As a customer, what does snap into your mind when a website offers you to subscribe to their newsletters? Interested, or… kinda allergic that you neglect them by a quick glance? Now, when you act as ecommerce business owner and you are doing, or will soon do, email marketing, of couse you want them to be effective, don’t you? And by effective, it means increasing sales.
Use Two Points of View
To do effective email marketing, we must first think of what our customers want and what the statistics show. Sounds cliche, but it works. How will our sales increase if no one aims to read your ads (which some significant portion is done through email marketing)?
"Chiller email blender" by Paul Mayne
Listen To The Statistics
You don’t live in utopia (e.g. where every subscribers read your email regardless of the contents), neither do I. That’s why some facts would definitely help you in planning your email marketing strategies. Relax, because we’ve got your back covered.
- 88% of B2C firms currently use email marketing and another 10% are planning to use it before December 2011.
- 72% of responding companies reported ‘excellent’ or ‘good’ return of investments for email marketing plans.
- 54% of people who unsubscribe from permission emails said the reason was due to emails coming too frequently.
- 49% of people who unsubscribe from permission emails said the reason was because content was repetitive or boring over time.
- It should be noted that statistics state that peak hours for social media traffic is from 9am to 3pm, therefore, tweeting or Facebook posting during these hours could yield more results.
- Ideally, according to one study conducted in 2011, the best hour to tweet is during the midweek or weekend at 5PM EST. Also, studies have shown that to maximize possible traffic on Facebook, posting at noon on a Saturday would give the best possible visibility.
- 40% of US and UK internet users said the reason for not regularly opening/reading email marketing messages is that they consider the message to be spam.
- 55% of mobile phone users with internet access check their email. This also coincides with the statistic that 13.6% of emails are opened on a mobile device or operating system.
To be continued…