FIRSTLY, to simplify this topic, let’s divide the term ‘e-mail marketing’ into ‘e-mail’ and ‘marketing’. According to TechTarget, e-mail is the exchange of computer-stored messages by telecommunication. E-mails are a great way to reach people, to keep reminding them that your site still exists and that they really should keep checking you out. Marketing, according to Wikipedia, is the process by which companies create customer interest in products or services.
The Cool Way to Marketing Your Products
Now we can summarize that e-mail marketing is the way companies create customer interest in products and services using e-mail as the communication tool. Promoting your products via e-mail, isn’t that sound “difficult” yet uncommon?
The e-mail, or we may fairly call “e-mail newsletter”, is a powerful marketing and communication tool that has various useful functions. It reminds your users about you; it informs users about your products; it tells them what you have been up to; and it helps you build a unique relationship with them. Users like e-mail newsletters if the newsletters bring them value.
The fundamental rule for creating an email newsletter is to give it interesting, relevant and up-to-date information that is enjoyable to read.
Show Me, Show Me!
Curious, huh? Here’s a showcase of some example well-designed e-mail marketing/newsletter which will quickly give you understanding on creating e-mail newsletters in a glance.
MacHeist e-mail newsletter
Muji e-mail newsletter
Apple iPhone3GS e-mail newsletter
IKEA e-mail newsletter
Dabs e-mail newsletter
Tempting, inviting and selling (this one is the best goal), these beautiful-looking ads will never be refused by royal clients; moreover, they will keep in mind that we are still existing, as good as before!
How did They Find This E-mail Marketing?
Let’s talk about history now. I promise it won’t be boring.
Email came into existence in the 1990’s as the internet was starting to become more popular. Businesses quickly figured out this was a great way to reach customers. It was also less expensive than mailing out advertisements to homes. By 1995 the number of email advertisements sent out that year was more than the number sent out by regular mail. Businesses spend a great deal of money creating email marketing campaigns that won’t be confused with spam.
Internet is used not only for learning, conservatively looking for information, or dating. After all, it allows you to compare prices in a flash, so we don’t have to compare store to store. Shopping online has given those in remote locations the chance to get all the gadgets out there. It is only logical that consumers are paying more attention to email marketing since this is the method they are using to do a large portion of their shopping. Email marketing has become mainstream. Almost every website gives the consumer the opportunity to give their email address and consent to being solicited with email advertising.
On the other side, are those who hate getting their email filled up with email marketing ploys. This is why every email sent from a business has to include a link that gives the consumer the opportunity to unsubscribe from their list. Businesses have to respect this choice made by the consumer and remove them from the mailing list.
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