image: mediatemple

Hi Tokokoomania, are you still working on your online store? How about our tips about shopping cart on the last article, is it help your site yet? We really do hope so.

If it haven’t support you, please read our next five tips about making shopping car more convenient for your customers. Come on, here we go.

6. Don’t forget to attach “Continue Shopping” link

If your aim is to make customers shop as much as possible, than this “Continue Shopping” link should be attached in. So it will be easier for customers to go back to the store and catalog. This link usually placed under the table on the full shopping cart. Wherever you want to placed it, put it in an easy place to find by customers.

7. Keep every input form simple

One of many reason people went shopping online is to simplify everything. Keep that in mind when you create input field in a form for your customers. Choose the most important information only and make sure it will lead to an easy checkout process. If you make this process inconvenient, than don’t expect customers have another purchase on your site again.

8. Visual support always good

It doesn’t have to be fancy images, visual support also able to show in any kind of form such as diagrams to simple icons. One of the most important image your should consider is showing the customers the location of an account number their credit card so it will help to go through the process until their done with billing information. Icons will also support text to make the form easier to scan through.

9. Give lots of helping elements

Don’t underestimate the helping elements on your shopping cart and checkout process. Quick tips explaining about how to use the cart features or showing the easiest way to finish the checkout process will mean a lot to confuse customers. And, did you know labels on the cart and checkout form can be explained with tool tips.

There are also other choices, click and drag the image to the cart. The cart icon will easily tells customers that they can drag items to add into the cart.

10. Pay extra attention on verify page

As the last step to checkout process, verify and edit page is very important. It is really convenient that merchants give customers a chance to confirm that they are purchasing the right stuff. On this page, you should include all the information about the product in a table, almost the same as full page checkout.

Also give customers a tool to cancel their order or even “continue shopping” button. Consider button with contrast color from the background and bigger font to make online shopping become more convenient to your customers.

Doesn’t sound right for you? Let’s discuss this topic much further. Fill the box below and start the discussion with us.