Google Analytics is a great free tool provided by Google to help you track your online store traffic. It is a great idea to use it to learn more and understand who your customers are, so you can improve your sites accordingly to their behaviors and needs, and in the end, generate more sales.
What Google Analytics Offers
With Google Analytics you can do many things. Some of them would be:
- Activating Google Analytics on your AdWords account; you will then be able to track your landing page qualities and conversions, which of course are crucial for your online campaign
- Tracking other Google products, including AdSense, Blogger and Google Sites
- Tracking which pages drive the most pageviews on your site
- Tracking which visitors actually become your customers
- Managing users and admins; you can either give people the privileges to view the analytics reports or manage your entire Google Analytics account
Luckily for you, each of our WordPress e-commerce themes comes with integrated Google Analytics. Setting it up is so easy.
How to Setup Google Analytics
1. Register for a free Google Analytics account and verify it
2. Add New Profile to your Google Analytics
Smart Trick: Instead of typing your domain as http://youronlinestore.com/, type http://youronlinestore (without the backslash). Backslash at the end of a domain has proven to cause Google Analytics track your site improperly.
Smart Trick: Copy and save the code into a plain text file, name it with an easy file name, i.e. GoogleAnalytics.txt. That way you’ll find it from your theme admin panel easily in the future, just in case you need it.
4. Back to Google Analytics Dashboard, click View Report to start tracking your site.
5. Welcome to Google Analytics. Start reviewing your site tracking reports to give you a clearer picture on how to market it more effectively.
Resources on Understanding Google Analytics
Here are resources that will help you understand more about Google Analytics:
Beginning Analytics: Interpreting and Acting on Your Data
Google Analytics Interface Tutorial
Google Analytics: Referrer Analytics
Google Analytics: The Stats
Slideshow: Analytics for SEO
ABC of Google Analytics