Google Analytics, a Must-Have Tool for Your Online Store

Google Analytics is a great free tool provided by Google to help you track your online store traffic. It is a great idea to use it to learn more and understand who your customers are, so you can improve your sites accordingly to their behaviors and needs, and in the end, generate more sales.

What Google Analytics Offers

With Google Analytics you can do many things. Some of them would be:

Activating Google Analytics on your AdWords account; you will then be able to track your landing page qualities and conversions, which of course are crucial for your online campaign
Tracking other Google products, including AdSense, Blogger and Google Sites
Tracking which pages drive the most pageviews on your site
Tracking which visitors actually become your customers
Managing users and admins; you can either give people the privileges to view the analytics reports or manage your entire Google Analytics account

Luckily for you, each of our WordPress e-commerce themes comes with integrated Google Analytics. Setting it up is so easy.

How to Setup Google Analytics

1. Register for a free Google Analytics account and verify it

2. Add New Profile to your Google Analytics
Smart Trick: Instead of typing your domain as http://youronlinestore.com/, type http://youronlinestore (without the backslash). Backslash at the end of a domain has proven to cause Google Analytics track your site improperly.

3. After clicking the Finish button, you will see a block of JavaScript; copy the code into Google Analytics field on your theme admin panel
Smart Trick: Copy and save the code into a plain text file, name it with an easy file name, i.e. GoogleAnalytics.txt. That way you’ll find it from your theme admin panel easily in the future, just in case you need it.

4. Back to Google Analytics Dashboard, click View Report to start tracking your site.