It’s been few days after our previous article sharing about to get more simple, usable and attractive e-commerce website. Have you applied it? Did you notice anything different yet?
If your answer is yes, we really love to hear that. But, if your answer is no, don’t worry. It means you have to read our next steps.
Now, we will continue our steps to simplify e-commerce sites and make it more usable, after four main steps we share on our previous article. Are you still there? OK, we’ll start now.
5. Sense of security
Imagine you are a customer with intentions to buy some products on e-commerce site, but you still worry giving out your credit card numbers and personal details. What could convince you? Simple words at every stage of the process saying it is safe and a promise that seller will protect their customers privacy and information, could really worked. And, you could always get a trust certificate, to make sure your site is safe. You could have it from Hacker Safe or VeriSign.
6. Provide confirmation
It is one of the important things to do to get your site become for simplify and usable for customers. Confirmation should be presented with information which is necessary, such as order summary, total cost, delivery address, etc. Once the purchase has been confirmed, the customer should be showed a page with an official order confirmation and completed with order number. Customers free to choose whether to save or print it. Also, remember to send a copy of this confirmation via email for their records.
7. Keep hidden charges away
Be true to your customers. Make sure you display all of the cost including prices, taxes, shipping charges and any discounts, if you have one, for your customers. Confirm the cost again as early the process begins until they were checked out. Low your extra cost. You never know how much budget your customers have and few bucks will make a different.
8. Don’t underestimate shopping cart icon
The icon is representing customers that they are on shopping process. It should be visible at all times, on every page. The best position for the cart is, above the fold, at the top or on the right. So customers don’t have to turn another page to view their cart contents and also the total order cost. There is also possibility for you to increase the function, such as letting customers should edit their cart, adding or removing items, at any stage, on any page.
We will continue our last four steps on our next article as the last ones. See you soon.