You have deployed your online store. Now you need to generate sales. There are many things to learn, from optimizing your site usability to persuading visitors to actually buy from your store to promoting your business offline. Here are great articles written by online marketing experts, read them all to get a better understanding on how to run and improve your online store.
When your online store has grown bigger, you’ll display more and more products. However, you gotta make sure your customers can find those products as easily as before. Hence the importance of listing and sorting them.
Positive reviews are good thing, but sometimes your products might get negative reviews. By understanding an insight about negative reviews explained in this article, you can handle negative reviews upon your products and change them to positive turn for your brand.
A product recommendation network (PRN) is a site where buyers give feedback on which products they’re happy with and why. You can check if similar products to the ones you sell in your online store are in high demand. Although this article mentions only one PRN, at least it gives you a hint of what PRN is.
Here are practical tips on how to run an online store better.
A great online store offers excellent product page copy. Here’s an article showing you how to create unique, compelling product page copy using customer review content, even when your site has few or no review at all.
Although you can always allow fake reviews about your products on your online store, this article reminds you how it might hurt your brand.
Here you’ll find several user review sites, with content generated by users. Some sites might covers all commercial products, while others have specific-product content.
Despite the recession, your online store can still thrive with increased sales and profits. Here is how to make the most out of it.
This long article will give you a hint about the fundamentals of search and how the feature can optimize user experience. A must read for every online store owner.
Cross-selling is an important tool to generate more sales. You need to enable this feature, but let’s take a look at how it truly matters.
However good your stuff is, they won’t do any good to you if you can’t sell them. Here are 7 ways to persuade people to actually buy from your online store.
Yes, you do need visitors, lots of them, coming to your online store. But there is a more important goal you should keep in mind: make them buy.
Your online store is located in cyber space. But in fact, your buyers are people in real life. At some point you need to promote your online business offline as well.