Marketing your online store takes efforts, and one of those proven to effectively generate more traffic and sales is advertising. It surely is going to cost you some money, but despite WordPress and WordPress e-commerce are free, at some point in online business running you need to spend money to make more money.
You can find many online advertising services, but there are only few targeting huge market.
Google AdWords
Google AdWords is one of the biggest online advertising networks, displaying ads on the Google search engine results page, within Gmail and other Google services. It offers the simplest online advertising methods.
After registering, you can craft your Ads in few lines, with maximum 70 characters per line. Attracting customers and ensuring that your online store stands out among competitors in such a text limit might be tricky, but going through your ads over again after analyzing each and every one’s impact on your sales surely helps.
Registration is free, but there is a one-time $5 activation before your ads go live. There are no mandatory fees or minimum budgets beyond that though. Pay your agreed price per click; everytime someone clicks your ads, you pay.
Google AdWords is also known as the most flexible advertising network. You can inactivate and edit your ads at any time. You can advertise worldwide or locally, customizing it accordingly to your market. You can also set a daily budget and a date range in which your ads should be displayed.
If you have minimum or no experience whatsoever with online advertising networks, having the first with Google AdWorks is highly recommended.
Microsoft AdCenter
Similar to Google Adwords, Microsoft AdCenter is a big online advertising network, displaying ads on Microsoft’s Bing search engine results page and other Microsoft services.
Microsoft AdCenter account registration is not required. You’ll need to create an account once you’ve created your first ads. The text is also limited to 70 characters per line, so make sure you use a host of tools they provide to analyze and track the performance of your ads.
Similar to Google Adwords, Microsoft Adcenter’s activation fee is $5, and you have to pay your agreed price per click.
BuySellAds
BuySellAds is another online advertising network that spreads the words about your products and services, displaying ads through various live sites.
It basically works by selecting the sites you want to advertise on, and then paying the ads.
There are many sites listed as publishers, with fixed 30-day prices varying from $5 to $1,500. You can choose which publisher you want your ads displayed on, adjusting it to your budget and the publisher’s niche.
As an advertiser, you might wonder if the publisher is reliable on reaching the right market for your online store. BuySellAds’ policies ensures that the publishers approved to advertise for you are live, finished, on self-hosted domain, updated with fresh content and have more than 100K impressions per month.
If you do have more marketing budget, advertising your online store with BuySellAds is highly recommended.
I own my own business and this has helped me solve a few things